Schweppes - Solo Strong
Schweppes launched a variant of their classic Solo mixed with guarana called Solo Strong. Apparently it made Solo men even 'manlier' - 1 and 1/2 times to be exact. We paired the TVC with some silly social, an online game and a T-shirt generator for a bit of fun. The TVC got pulled 10 days after it aired when a mum complained that her 30 year old little person son...was not a 1/2 man. Director, Jim Hosking was man enough to say, "Fair point".
