InvestSMART - Rebrand

Financial brand, InvestSMART wanted a total refresh - top to bottom, old to young. They looked old and spoke with an even older tone of voice. A younger and more diverse audience was their new bullseye to help grow the business through a very savvy investor app. Injecting some youth into my design portfolio of scribbles was my trusty design adviser Marty Luther III - B.Com, B.Econ, GAICD, SF FIN.

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